by o4OtI9p12v | Mar 9, 2022 | Uncategorized
Home Depot Names OMD as US Media Agency of Record The appointment follows a review dating back to last June Home Depot’s named OMD as its new U.S. media agency of record, ending a relationship with Dentsu agency Carat dating back a decade. The Omnicom Media Group...
by o4OtI9p12v | Mar 9, 2022 | Uncategorized
Home Depot Names BBDO as US Creative Agency of Record Omnicom now handles both creative and media for the client. The Richards Group’s loss was Omnicom’s win. Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media...
by o4OtI9p12v | Mar 9, 2022 | Uncategorized
Advertising to the U.S. Latinx Community What’s Working and What Still Needs Work. Ad Age spoke to eight multicultural agencies to see how the Hispanic advertising landscape has changed over the years Latinos accounted for more than half of the United States’...
by o4OtI9p12v | Mar 9, 2022 | Uncategorized
Enterprise Names Ogilvy as its Agency of Record for Brand Strategy The appointment follows a three-month review Enterprise Holdings—parent of car rental companies Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car—has named Ogilvy as its first agency of...
by o4OtI9p12v | Mar 9, 2022 | Uncategorized
Valvoline Picks Hill Holliday as its Global Creative Agency Hill Holliday takes the account from Big Communications After greasing up its engines, Valvoline has chosen Hill Holliday as its agency of record, following a multi-agency pitch. The move means Valvoline is...
by o4OtI9p12v | Mar 9, 2022 | Uncategorized
CVS Health Moves U.S. Creative Account to Publicis Groupe CVS Health has hired Publicis Groupe for its creative and CRM account in the U.S. The decision was made following a review that began in July and was reported to have been handled by consultant Roth Ryan Hayes....
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