Enterprise Names Ogilvy as its Agency of Record for Brand Strategy
The appointment follows a three-month review
Enterprise Holdings—parent of car rental companies Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car—has named Ogilvy as its first agency of record to lead global brand strategy.
The announcement comes six months after it was reported the St. Louis, Missouri-based company was conducting three separate reviews to find agency partners across global media, brand strategy, and digital as it looked to increase its marketing spend. A person close to the process confirmed the review lasted three months and produced four finalists before a decision was made.
The finalists included a mix of consulting companies and advertising agencies, Matt Ryan, CEO of Roth Ryan Hayes, which was the consulting firm that led the search, told Ad Age. This was among the first major pitches that new global CEO Andy Main was involved in after joining the company last summer, according to peson close to the pitch.