News & Insights From the Ryan + Partners’ Team
Home Depot Names OMD as US Media Agency of Record
Agency talent and OMD’s Omni data and analytics platform both appear to have been driving factors in the decision. “This is a case of total alignment between the needs of a modern marketer and the capabilities of a modern media agency,” OMD USA CEO John Osborn said in a statement.
The appointment concludes a media agency review launched by Home Depot last June, which was managed by consultancy Roth Ryan Hayes.
Home Depot Names BBDO as US Creative Agency of Record
The Richards Group’s loss was Omnicom’s win.
Home Depot appointed BBDO as its U.S. creative agency of record, consolidating its creative and media accounts in the U.S. with Omnicom. The appointment follows Home Depot’s selection of Omnicom Media Group’s OMD as U.S. media agency of record in January. Home Depot highlighted the benefits of consolidating with one holding company in a statement confirming the selection.
“We’re thrilled about our new partnership with BBDO. They do a fantastic job of combining art and science throughout the creative process, which with our new shared relationship with OMD, will create great synergy in our strategy,” Home Depot spokesperson Yanique Woodall said in a statement. “This relationship reflects our internal team’s partnership to create new and exciting customer experiences together.”
Advertising to the U.S. Latinx Community: What’s Working and What Still Needs Work
“We’ve seen a very specific move in the multicultural agency’s role from distributing the core marketing message in relevant ways; to active participation in the origination of the core messaging strategies,” Matt Ryan, CEO of consultancy Roth Ryan Hayes said. “Several leading marketers are asking their lead agencies to both deliver multiculturalism at their core and to work collaboratively with their specialist partners.”
Enterprise Names Ogilvy as its Agency of Record for Brand Strategy
The appointment follows a three-month review
Enterprise Holdings—parent of car rental companies Enterprise Rent-A-Car, National Car Rental and Alamo Rent a Car—has named Ogilvy as its first agency of record to lead global brand strategy.
The announcement comes six months after it was reported the St. Louis, Missouri-based company was conducting three separate reviews to find agency partners across global media, brand strategy, and digital as it looked to increase its marketing spend. A person close to the process confirmed the review lasted three months and produced four finalists before a decision was made.
Valvoline Picks Hill Holliday as its Global Creative Agency
Hill Holliday takes the account from Big Communications
After greasing up its engines, Valvoline has chosen Hill Holliday as its agency of record, following a multi-agency pitch.
The move means Valvoline is parting ways with Big Communications, its prior agency of record.
CVS Health Moves U.S. Creative Account to Publicis Groupe
CVS Health has hired Publicis Groupe for its creative and CRM account in the U.S. The decision was made following a review that began in July and was reported to have been handled by consultant Roth Ryan Hayes.
The business was formerly with BBDO, which held the account since 2014. Omnicom Group, Interpublic Group of Cos. and Stagwell are believed to have participated in the review as well, using a mix of their agencies.
Russel Wohlwerth Named Partner at RRH
Russel Wohlwerth has been named partner at Roth Ryan Hayes consultancy to support the firm’s expansion into L.A. and build its global presence. Prior to joining Roth Ryan Hayes, Wohlwerth served as the owner and founder of External View Consulting Group, which specialized in marketing agency supplier management.
Home Depot Is Reviewing Its $444 Million US Media Account
Incumbent Carat is defending in the process Home Depot may have a new home for its media account in 2021, as the brand has launched a U.S. media agency review, sources with knowledge of the process confirmed to Adweek. Home Depot has not yet responded to a request for...
The Coming Pain Wars
What happens when a traditional category meets an unconventional challenger? We’re on the eve of an epic marketing battle between an unconventional newcomer and a venerable category. I’m talking about the coming Pain Wars. So how will the legacy pain and sleep aid...
Is this the End of the Technology Era?
Have you noticed that there are moments that define the start or end of an era? It can be argued that The Beatles appearance on Ed Sullivan was one of the “starts” of the Sixties pop culture era and the Nixon resignation helped define its “close.” For many of us, the...
72andSunny Wins NFL After Review, Ending the League’s Decade-Long AOR Relationship with Grey
The National Football League has scored a new agency partner.
After 10 years with Grey, the NFL has selected 72andSunny as its new agency of record following a review managed by Roth Ryan Hayes, which reportedly included a dozen agencies initially before being pared down to seven, including Wieden + Kennedy.
“As a company steeped in sports expertise and passion, it’s a dream come true to partner with the NFL and help tell the next chapter of their story,” 72andSunny creative co-chair and founder Glenn Cole said in a statement.
Ranking the Good Life
I just looked at the Money Magazine Best Places to Live 2019. This year It picked a place called Clarkesville, Tennessee as the best place to live. Looks like a wonderful town. I’ve always liked lists of best places; whether its best places to live, best cities for...
“I’ve worked with Matt for many years – he has a very smart modern perspective, sound judgment in both good and tough times, is always there with pragmatic advice and counsel and focuses obsessively on measurable results. From when he was the consultant running the global Jaguar pitch to when he was working for me as CEO of Havas WW North America, to the invaluable help and advice he gave me when I was setting up You & Mr. Jones, he always adds huge value.”
– David Jones, Founder You & Mr. Jones and One Young World