Valvoline Picks Hill Holliday as its Global Creative Agency

Hill Holliday takes the account from Big Communications

After greasing up its engines, Valvoline has chosen Hill Holliday as its agency of record, following a multi-agency pitch.

The move means Valvoline is parting ways with Big Communications, its prior agency of record.

Valvoline, which manufactures and distributes automotive oil, additives and lubricants, has over 1,600 service center locations in the U.S. and Canada. Last month, the company announced it plans to separate into distinct businesses: retail services and global products. Hill Holliday will be its global agency of record, working with both business units starting Dec. 1.